With new tourism advertising, Uganda breaks free from safari story

Printed on : Monday, February 7, 2022

Promoting Uganda as a vacation spot for years have meant bending over essentially the most predictable options of the area, specifically, the well-known mountain gorilla and the Massive 5 animals. The various communities, trendy cities, and distant group tourism experiences of East African nations have remained majorly hidden to all however the intrepid explorer.

That narrative has now shifted. In a visual departure from the established order, the brand new advertising marketing campaign of Uganda Tourism Board will spotlight a rustic with unique options that handful of out of doors guests might need an thought, and works as an indication of what’s to come back out of African locations in a post-pandemic aggressive tourism trade.

On the chase, viewers would possibly find a chimpanzee, a giraffe or a cheetah, however these comprise a small a part of the footage, or else dominated by footage whereby Ugandans are seen to take pleasure in sundry outside adventures, cultural and concrete actions in their very own nation.

The brand new message isn’t just go to Uganda, however to remain longer and uncover the hidden corners past the gorillas and the Massive 5.

The clip reveals a gaggle river rafting, a feminine hiker on a gorilla forest hike, buddies sharing a plate of matooke or mashed inexperienced bananas, and nightlife scenes in Kampala that distinction towards tribe visits and Millennials partying by a riverfront infinity pool at a luxurious lodge. Because it ends, two girls are afraid as on a recreation drive, whereas a highway tripping couple pull over and hug over sundown.

All of the depictions are of locals having fun with their trendy, multi-faceted African vacation spot whereas inviting exterior guests to “come see what’s uniquely ours.”

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Tags: Uganda