01
New York
- Naomi Albright — culture, books
- Theo Mensah — music, the city
A reader's note from the editor
About Jasmine Tame and the publication she edits.
Jasmine Tame Online is the independent editorial home of writer and critic Jasmine Tame. It began in March 2019 as a one-writer newsletter sent to 312 readers and now reaches more than 180,000 subscribers across London, New York and Lagos, with new work landing in the inbox every Tuesday.
Essays, dispatches and long-form commentary on culture, power and modern womanhood — new work every Tuesday.
On the writing — what this publication is and isn't.
I started this newsletter in a flat in Hackney with no audience, no masthead and no business plan. I had one question — whether the long essay still had a place in a culture that had begun to read in headlines — and I wanted to find out the slow way, by writing one a week for whoever showed up.
Six years on, that question has become the spine of the publication. Jasmine Tame Online is a newsletter-first site, not a magazine. There is no algorithmic feed, no carousel of advertorial, no glossy front-of-book. There is a weekly essay — usually 2,500 to 3,500 words, sometimes longer — and an archive that now holds more than 240 of them.
I write about culture, power and modern womanhood. The subjects I return to most often are the rooms women are allowed to speak in, the cost of being heard, the long afterlife of a single sentence spoken in public, and the small, daily negotiations of taste and attention. I try to be lyrical where the subject deserves lyricism and sharp where the subject deserves a blade. I am not interested in being fair to everyone; I am interested in being honest about what I see.
Every essay is written and edited by me, with the support of a small editorial team in London and a network of contributing editors in New York, Lagos, Berlin, Paris, Mumbai, Mexico City and Seoul. We publish on Tuesdays because Tuesdays are quiet enough to read, and we don't run advertising on the essays themselves. The publication is reader-supported: around 22% of subscribers are paying members, and their subscriptions pay the salaries of the four staff who work on it full-time.
This page is the place to say who we are, how we work, and what we will and won't do. If you are here for the first time, the archive is open and the latest essay is at the top of the front page. Welcome.
— Jasmine Tame, London, November 2025
The masthead
The editorial team in London.
Four full-time staff based at the studio on Berwick Street. They do the work that turns a Tuesday-morning draft into a Tuesday-evening essay.
- 01 Jasmine Tame Editor & writer Founding editor. Author of every weekly essay and the long-form pieces in the archive.
- 02 Amara Okafor Managing editor Joined from the Guardian long-read desk in 2021. Runs the Tuesday production schedule and edits the foreign dispatches.
- 03 Daniel Rivers Senior editor & podcast lead Produces Tame Notes, the weekly podcast companion. Previously at the BBC.
- 04 Priya Mehta Reader editor & rights Handles letters, syndication, and the volunteer translation groups in nine languages.
The wider desk
Contributing editors across seven cities.
Eleven writers, critics and translators who commission and edit the dispatches from outside London. Each runs a small reading group whose members translate the weekly essay into their language.
02
Lagos
- Bunmi Adeyemi — film, feminism
03
Berlin
- Lena Vogt — visual art, archives
- Marek Klein — politics, memory
04
Paris
- Camille Rouvière — literature, fashion
05
Mumbai
- Anika Joshi — cities, cinema
- Rohan Iyer — sport, modern work
06
Mexico City
- Renata Solís — visual culture, translation
07
Seoul
- Ha-eun Park — K-pop criticism, gender
Translations of the weekly essay are published in Spanish, Portuguese, French, German, Japanese, Korean, Italian, Turkish and Yoruba — produced by volunteer reading groups coordinated by Priya Mehta from London.
Notes from the desk
Press, partners, milestones.
- 2023 — Listed
- Named one of Tortoise Media's Top 25 Independent UK Writers to Watch.
- 2024 — Honoured
- A Dazed 100 honoree, in the year the newsletter crossed 100,000 subscribers.
- Press
- Features and reviews in the Financial Times, the Guardian, Vogue UK, Dazed, AnOther, ELLE and BBC Women's Hour.
- Live
- Sold-out essay launches at the London Review Bookshop (2022), Shakespeare and Company in Paris (2023) and Brooklyn's Greenlight Bookstore (2024); further events at Foyles Charing Cross and the Southbank Centre.
- Archive
- More than 240 long-form essays published since March 2019, with a median read-through rate of 71% — nearly three times the category benchmark for independent newsletters.
- Podcast
- Tame Notes, the weekly podcast companion, charted at No. 14 on the Apple Podcasts Society & Culture chart in its first thirty days.
A reader's invitation
Start with Tuesday's essay.
The latest piece is waiting on the front page. It is, as always, free to read — and if you would like it in your inbox each Tuesday, the door is below.
Or subscribe to the Tuesday newsletter
Letters, commissions and rights: [email protected] · +44 20 4538 9118 · Studio 4, 12a Berwick Street, London W1F 0QQ.